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02 / ai revops buildout

A revenue system, your team can run on.

The CRM, automation, and reporting layer behind predictable pipeline. Cleaned up, wired together, and built to scale.

Clean data, zero guesswork
Automated lead routing & scoring
Real-time pipeline visibility
our systems have booked calls with teams at
Amazon BusinessSalesforceTakedaMerckNational GridBaker BottsGreenberg TraurigWhopGreystarSoftwareOneBCGNetVendor
how it works

The system behind clean pipeline

One revenue system, wired into your stack end to end. Here is exactly what happens at every stage.

01 / Audit

See exactly what's broken

We map your CRM and data model end to end, surfacing duplicates, missing owners, inconsistent fields, and stale deals, so you know precisely what needs fixing before we touch anything.

  • Full CRM and data model audit
  • Duplicate and data-quality scan
  • Lifecycle stage mapping
auditing CRM4 issues
Jon Smith · jon@acmecorp.comSAME CONTACT, 3 RECORDSduplicate ×3
Acme Corp · owner unassignedNO ROUTING RULEno owner
lead_source field"LINKEDIN", "li", "inbound?"47 variants
Deal · $ missing · 94d idleSTILL MARKED OPENstale
02 / Data hygiene

Clean, deduplicated, enriched

Every record gets deduped, enriched, and standardized, so your whole team works from data they can actually trust, not a pile of conflicting entries.

  • Dedup and merge duplicates
  • Enrichment across data sources
  • Standardized, consistent fields
cleaning recordscomplete
1,204 duplicates mergedONE RECORD PER CONTACT✓ done
8,900 records enrichedFIRMOGRAPHICS + CONTACT✓ done
lead_source: 47 → 1 formatSTANDARDIZED✓ done
Owner assigned on entryNO MORE ORPHANS✓ done
03 / Routing

Leads route and score themselves

Rules assign every lead an owner and a score the moment it enters, so nothing sits unclaimed and reps work the highest-fit accounts first.

  • Auto-routing the moment a lead enters
  • Fit and intent scoring
  • No lead left unassigned
routing · new leadauto
New lead capturedACME CORP · INBOUND
scored in real time
Score 82 · high intentFIT + BUYING SIGNALS
routed instantly
Assigned to Sales, WestOWNER + SLA SET
04 / Automation

A lifecycle that runs itself

Stage changes trigger the right actions automatically, tasks, alerts, follow-ups, with AI agents handling the CRM busywork your team hates.

  • Stage-triggered workflows
  • Tasks and alerts automated
  • AI agents for CRM ops
workflow · lifecycle triggerlive
Stage → QualifiedTRIGGER FIRED
runs automatically
Task created for ownerFOLLOW-UP IN 24H
and
Slack alert to the teamREAL-TIME NOTICE
05 / Reporting

Pipeline you can actually forecast

Real-time dashboards show exactly where pipeline stands, so nobody assembles a spreadsheet the night before the board call again.

  • Pipeline and forecast dashboards
  • Real-time alerts on movement
  • Exec-ready views, no assembly
pipeline dashboardlive
New312
Qualified184
Proposal96
Won41
$1.2Mforecast · this quarter
06 / Handoff

A system your team owns, not a black box

Everything is documented, the runbook, the field dictionary, the automation map, so your team can run and evolve the system without depending on us.

  • Full documentation, handed over
  • Runbook and field dictionary
  • Owned and editable by your team
handoff packageyours to keep
System runbookHOW EVERYTHING WORKS
Field dictionaryEVERY FIELD, DEFINED
Automation mapEVERY TRIGGER, DOCUMENTED
our framework

Three layers, one clean system

The plumbing behind predictable pipeline, built to last.

01

Data hygiene

Clean, deduplicated, enriched records your whole team can trust.

DedupEnrichmentStandardization
02

Lifecycle automation

Leads route, score, and move stage automatically, with no manual busywork.

  • Lead routing & scoring
  • Stage-triggered workflows
  • AI agents for CRM ops
03

Reporting & forecasting

Know exactly where pipeline stands, without pulling a spreadsheet together.

Pipeline stagesForecastingExec dashboards
result

Pipeline you can trust

Every record flows through the same clean system, and lands somewhere your team can act on it.

Raw CRM dataMESSY & DUPLICATE Dedup & enrichWATERFALL ENRICHMENT Scoring & routingAUTOMATED RULES AutomationLIFECYCLE TRIGGERS Board-ready pipelineFORECASTABLE & ACCURATE
// no more guessing where pipeline stands
technology

Driven by best-in-class tooling

The same focused stack running on the homepage, applied to your revenue system.

Sourcing
ApolloSales NavigatorAI ArkGetLeads
Enrichment & signals
Clay waterfallsProspeoFullEnrichSignal scoringMulti-provider waterfalls
Sequencing
InstantlySmartleadEmailBisonHeyReachCalling
CRM & routing
HubSpotSalesforceAttioZohoGoHighLevel
Automation
n8nClaudeCustom agents
Deliverability
Dedicated domainsInbox warmingSPF · DKIM · DMARC
// and more, matched to your motion
timeline

Getting started

What you can expect in the first three weeks.

Week 01
  • Kick-off call & CRM access
  • Full data & workflow audit
  • Lifecycle stage mapping
Week 02
  • Dedup, enrichment & cleanup
  • Routing & scoring build, weekly call
  • Revisions
Week 03
  • Final feedback
  • Automation & dashboards go live
  • Weekly call & reporting review
faqs

Frequently asked questions

What do I get with the AI RevOps Buildout?
A clean, automated revenue system your team can actually run on.
  • CRM setup, migration, or cleanup done for you
  • Automated lead routing, scoring, and lifecycle workflows
  • Real-time pipeline and forecast reporting
  • Documentation your team owns, not a black box
What company stage is this best suited for?
Teams with messy CRM data, manual reporting, or a pipeline nobody fully trusts, typically once you've outgrown spreadsheets and ad hoc processes but before you have a dedicated RevOps hire.
How much does it cost?
Pricing depends on the state of your current CRM and the scope of automation you need. Engagements run on monthly retainers, with the first step being a short audit call to scope it accurately.
What do you need from us?
Admin access to your CRM and automation tools, and a point of contact who can answer questions about your current process. We handle the audit, build, and documentation end to end.
start a pilot

Put the AI RevOps Buildout to work.

Book a 30-minute call to see if it's the right fit.

Get in touch
// or email growth@ruga.to
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