Home / Systems / Outbound Engine
01 / outbound engine

Qualified meetings, booked for you.

The full outbound motion, built and run by us. Targeting, messaging, sequencing, and reporting, wired into your stack.

Proven playbooks, not guesswork
Multi-channel, deliverability-first
An extension of your team
our systems have booked calls with teams at
Amazon BusinessSalesforceTakedaMerckNational GridBaker BottsGreenberg TraurigWhopGreystarSoftwareOneBCG
how it works

What we build together

One system, three stages, wired into your stack end to end.

01 / Strategy

Target

Clay
RB2B
Sales Nav
HubSpot
Claude
n8n
  • ICP model & TAM mapping
  • Email infrastructure setup
  • Play & tool selection
02 / Execution

Engage

Instantly
HeyReach
Calling
  • List building & enrichment
  • Personalized copywriting
  • Multi-channel sequences
03 / Distribution

Book

HubSpot
Calendar
Slack
  • Campaign launch & monitoring
  • CRM sync & reply tagging
  • Weekly reporting
our framework

Three campaign types, one system

Workflows that capture intent at every stage of the funnel.

01

Volume campaigns

Scale awareness across your total addressable market.

TAMSAMICP
02

Micro-campaigns

High-touch campaigns that nurture and convert warm leads.

  • ABM lists
  • Re-engagement
  • Event & webinar attendees
03

Signal-based campaigns

Reach the right person the moment a buying signal fires.

FundingHiringSite visitsJob changes
result

Pipeline success

Every workflow leads to a booked call, and a clean record of how it got there.

TargetingICP + TAM EnrichmentCLAY WATERFALL SequencingEMAIL · LINKEDIN · CALL Reply detectedHUMAN REVIEWED Meeting bookedON YOUR CALENDAR
// average time from first touch to booked meeting: days, not weeks
technology

Driven by best-in-class tooling

The same focused stack running on the homepage, applied to your outbound motion.

Clay
Lead research & enrichment
Instantly
Sequence automation
HeyReach
LinkedIn outreach
HubSpot
Pipeline & routing
n8n
Workflow automation
Claude
Messaging support
Deliverability
Domain + inbox health
timeline

Getting started

What you can expect in the first three weeks.

Week 01
  • Kick-off call & positioning
  • Email infrastructure setup
  • Company research
Week 02
  • TAL creation & Clay setup
  • Copywriting & weekly call
  • Revisions
Week 03
  • Final feedback
  • Campaigns go live
  • Weekly call & data analysis
faqs

Frequently asked questions

What do I get with the Outbound Engine?
Personalized outbound campaigns at scale, done for you.
  • Proven playbooks, built and refined across every client
  • Multi-channel sequences with best-in-class deliverability
  • An extension of your team you don't have to micro-manage
  • Weekly reporting tied to real outcomes
What company stage is this best suited for?
B2B teams with a proven offer and a TAM large enough to sustain ongoing outbound, ideally with an LTV that justifies the investment. We're selective about fit, we don't take on engagements we don't believe will drive results.
How much does it cost?
Pricing depends on scope. Engagements run on monthly retainers tied to clear outcomes, with the first step being a short call to understand your motion and quote accordingly.
What do you need from us?
We handle infrastructure, data, and campaign execution end to end. From your side, we need product-market fit we can scale, fast follow-up on the meetings we book, and light strategic input on offer positioning.
start a pilot

Put the Outbound Engine to work.

Book a 30-minute call to see if it's the right fit.

Get in touch
// or email aldo@ruga.to